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The 2010 Census: Promoting a complete count
Barb Iverson, Weber Shandwick
| What | MPC Seminar Series |
|---|---|
| When |
September 15, 2008 12:15 PM
September 15, 2008 01:15 PM
September 15, 2008 from 12:15 pm to 01:15 pm |
| Where | MPC Seminar Room, 50 Willey Hall |
| Contact Email | mpc@umn.edu |
| Contact Phone | 612-624-8806 |
| Add event to calendar |
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ABSTRACT: Survey
data is only as good as its sample. With
the U.S. Census, that means ensuring the entire population is accurately
counted. The Minneapolis office of Weber Shandwick is one
of the agency partners developing and executing an integrated marketing and
communications plan to help the Census Bureau engage even those hardest to
count populations. The integrated
campaign is utilizing advertising, events, media relations, Web and social
media, along with community partner communications, to create a “surround
sound” of messages to reach the target audiences. Barb Iverson will discuss why this integrated
approach delivers results and how the field of marketing is shifting from using
traditional media to leveraging trusted voices to deliver marketing messages.
The Minneapolis-St. Paul office of Weber Shandwick is the leading public relations office in the upper Midwest, offering consumer, corporate, financial services, health care, public affairs, interactive and emerging media, technology communications and marketing expertise.
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